Telling a finalist “not this time”

A live demo using the SBI feedback model to rewrite a rejection email and phone call.

Human firstAIHuman last

All people, scores, and the college in this scenario are fictional.

The scenario

Blueridge Coast College is hiring a full-time English Instructor to teach ENG 111 and ENG 112, with some sections online.

CandidateDana Whitfield

Finalist with eight years of adjunct experience at two colleges.

DecisionAnother finalist selected

The selected candidate scored strongly on all three posted criteria.

How the committee scored Dana on the posted criteria

CriterionRatingWhat the committee observed
Teaching demonstrationStrongEngaging, well organized, good student interaction.
Co-requisite support (ENG 011 with ENG 111)PartialSpoke generally about tutoring; no plan for supporting co-requisite students.
Online instruction (required)Not shownAsked how they would build engagement in an asynchronous course; every example was face-to-face.
Then Dana emails HR: “Could you share any feedback on how I can be more competitive next time?”

The bad email

Read it as Dana would. What would you change before this goes out?

To: Dana Whitfield
Subject: Position Update

Hi Dana,

Sorry for the delay in getting back to you, things have been crazy here with the start of the semester. Unfortunately we have decided to go in a different direction. To be honest it was a really tough decision and I personally thought you were great!

The committee felt that we needed someone who would be a better fit for our team and would be with us for the long haul. We also noticed on your social media that you have a lot going on with your family right now, so maybe the timing just wasn't right anyway.

The person we hired has a PhD and a lot of online experience, so they were just a stronger candidate overall.

Please don't take this personally! We will definitely keep your resume on file and I'm sure something will open up soon.

Thanks,
HR

Ask the room to spot the problems first, then select Mark it up.

  1. Vague subject line. Dana can't tell what this is about.
  2. The delay excuse makes the college look careless.
  3. “Different direction” and “better fit” are vague and can sound like cover for bias.
  4. “Long haul” can read as a signal about age or family status.
  5. Social media and family are protected territory and were never part of the application.
  6. Shares details about the other candidate, and a PhD was not a posted criterion.
  7. Promises a future job no one can guarantee. And Dana's request for feedback is never answered.

The bad phone call

Talking points one well-meaning person might jot down before calling Dana.

  • “I hate making these calls, this is the worst part of my job.”
  • Apologize several times.
  • “Honestly, it was between you and one other person, and I was rooting for you.”
  • When Dana asks why: “I'm not totally sure, the committee just liked the other person more. They had a doctorate and seemed really energetic.”
  • “You might want to clean up your Facebook a little.”
  • “I'm sure you'll get the next one, we'll call you first.”
  • Hang up without a clear next step.

Ask the room to spot the problems first, then select Mark it up.

  1. Makes the call about the caller instead of Dana.
  2. Shares a confidential comparison with another candidate.
  3. Guesses at reasons, and “energetic” isn't job-related.
  4. Brings personal online activity into a hiring decision.
  5. Makes a promise HR can't keep.
  6. No clear close, so Dana is left wondering what to do.

Human first

Before anyone opens an AI tool, HR does the thinking only HR can do.

Human firstDecide what is true and what is shareable.
AIDraft with the SBI framework.
Human lastReview, approve, and send.

AI with the SBI framework

Upload the SBI knowledge file, paste this prompt, then paste the bad email and talking points underneath.

Attach SBI_Feedback_Model_Knowledge_File.pdf in Copilot or Gemini first.
Using the attached SBI Feedback Model knowledge file, rewrite the email and the phone call talking points below. Context: Dana Whitfield was a finalist for a full-time English Instructor position at Blueridge Coast College. Dana requested feedback. The committee rated the teaching demonstration as strong. Dana did not demonstrate the required online instruction criterion; when asked how they would build engagement in an asynchronous course, all examples were face-to-face. Co-requisite support (ENG 011/ENG 111) was rated partial. Requirements: - Use Situation, Behavior, Impact, tied only to the posted criteria above - Open with thanks and a clear decision - Include one genuine strength - Remove anything about personal life, social media, family, or the other candidate - No promises about future positions; invite them to apply for future openings - Email under 175 words; talking points as 6 to 8 short bullets, including how to respond if Dana pushes back - Label both "Draft for HR review" [Paste the bad email and bad talking points here]
Human firstDecide what is true and what is shareable.
AIDraft with the SBI framework.
Human lastReview, approve, and send.

Human last

Read the AI's draft out loud and check it against this list before anything reaches Dana.

Ask the room: Did anything slip through? If the draft kept a vague phrase like “better fit,” that is your human-last moment.
Human firstDecide what is true and what is shareable.
AIDraft with the SBI framework.
Human lastReview, approve, and send.